BasraFrom the product to the purchase
Basra is a food and ecommerce brand. The selected work pairs product-led creative with an explanatory social video, showing two ways to make the offer more concrete.
The challenge
Make a food product tangible on a screen, while keeping the commercial objective in view.
My contribution
I managed the client account, campaigns and creative for the food and ecommerce brand.
The work
The static creative puts the product and branded packaging in a familiar home setting. The tallow video takes an explanatory approach. One introduces the brand through the product; the other gives the viewer a closer explanation of its use.
Selected work
Meta recorded $283,704.60 USD in attributed website purchase value and 1,938 purchase events from January to September 2026. These are platform-attributed figures, not total company revenue or unique customers.