EXPERIENCE / CVZion Zanzuri
Senior client management & strategy
Senior client leader with 12+ years in digital marketing, managing client portfolios, substantial advertising budgets and cross-functional teams. Combines strategic planning, retention and account growth with hands-on expertise in campaigns, creative, search and conversion optimization.
Experience
BRANDY | Head of Operations & Creative
January 2025 - Present- Lead 15-20 B2B and B2C accounts in parallel, from onboarding and strategy to media, creative and optimization.
- Manage senior client relationships, performance reviews and crisis communication, with focus on retention and growth.
- Analyze Meta, Google, CRM, website and sales data to guide decisions and improve lead quality, conversion and business performance.
Digital Brandz Marketing | CEO & Founder
January 2014 - December 2024- Founded and led a digital agency serving clients in Israel and America across performance, SEO, web and brand growth.
- Owned client strategy, delivery, reporting and retention, with full commercial responsibility for the business.
- Built acquisition and conversion programs across search and social, websites, local search and conversion optimization.
KATZ LOGISTICS | Senior Division Manager | Deputy VP
2005 - 2015- Led a business division with dozens of employees and managed major enterprise and public-sector client portfolios.
- Partnered with CEOs and senior executives on tenders, commercial discussions and long-term account relationships.
- Led customer service, operations and nationwide field teams, setting service standards and operational processes.
- Managed high-pressure situations across clients and staff, combining people leadership with hands-on execution.
Education
Digital Marketing & Management
HaBetzefer / 2014 - 2015
SEO & Website Promotion
John Bryce / 2015 - 2016
B.A. in Engineering & Logistics
Sapir College / 2008-2012
Skills
Client leadership
Senior account management, retention and growth, executive relationships and concurrent project delivery.
Strategy & performance
Strategy, budgets, cross-platform PPC and e-commerce campaigns. Data-driven optimization; SEO, AEO, GEO and CRO.
Creative & execution
Creative direction, influencer management, Canva design, and AI video and graphics.
Languages
Hebrew - Native / English - Fluent
Bat Yam, Israel / +972-52-5520446