MEASUREMENT / CONTEXTOutcomes & evidence
Client leadership, campaign delivery and measurable outcomes. Each case pairs my role with the reporting source, channels and context behind the result.
Residential propertyBareket Israel / Habanim 24
22.4%more leads
Recorded lead volume rose from 49 in May to 60 in July 2026. The comparison includes the Habanim 24 lead campaigns, including the Herzliya-only campaign in May.
- My role
- Client leadership, property lead generation & campaign creative.
- Measured in
- Meta Ads Manager - campaign-level lead events.
- Channels
- Facebook & Instagram (Meta Ads)
- Reporting period
- May vs. July 2026
- Lead volume
- 49 to 60 leads; 11 additional inquiries
Events & hospitalityALOHA
2,846leads recorded in Meta
Wedding and business-event campaigns recorded 2,846 Meta leads across the reporting period. June contributed 475 leads and July contributed 351.
- My role
- Account leadership, event campaigns & landing-page creative.
- Measured in
- Meta Ads Manager - account-level lead events.
- Channels
- Facebook & Instagram (Meta Ads)
- Reporting period
- 1 Dec 2025 - mid-Aug 2026
- Audiences
- Weddings & corporate events
Food & ecommerceBasra
$283.7KUSD in Meta-attributed purchase value
Meta recorded $283,704.60 USD in attributed website purchase value and 1,938 attributed purchases. These are account-level platform results for January-September 2026.
- My role
- Client strategy, ecommerce campaigns & product-focused creative.
- Measured in
- Meta Ads Manager - website purchases & purchase value.
- Channels
- Facebook, Instagram & Audience Network
- Reporting period
- Jan-Sep 2026
- Website purchases
- 1,938 Meta-attributed purchases
Fitness & wellnessHouse of Wellness
13,663leads recorded in Meta
Lead activity spans services and locations, from head spa experiences to specialist treatments and EMS. Head spa campaigns recorded 10,751 leads; 360 treatment campaigns recorded 1,932.
- My role
- Account leadership, multi-service lead campaigns & creative coordination.
- Measured in
- Meta Ads Manager - leads across service campaigns.
- Channels
- Facebook & Instagram (Meta Ads)
- Reporting period
- 1 Jan 2025 - 10 Oct 2026
- Campaign scope
- Multiple treatments & locations
Grooming & local servicesCut & Shave
399WhatsApp contact conversion actions
Google Ads recorded 399 WhatsApp contact conversion actions during January-September 2026. The metric counts contact actions, rather than completed appointments.
- My role
- Client & campaign management for local customer acquisition.
- Measured in
- Google Ads - WhatsApp contact conversions.
- Channels
- Google Search Ads
- Reporting period
- Jan-Sep 2026
- Conversion path
- Search ad to WhatsApp contact
Weddings & eventsGavriel
270attributed appointment-booking conversions
Google Ads recorded 270 appointment-booking conversions imported from Leader CRM during January-September 2026. This is attributed conversion credit, rather than a count of unique customers or completed events.
- My role
- Account leadership, cross-channel campaigns & creative management.
- Measured in
- Google Ads - appointment bookings imported from Leader CRM.
- Channels
- Google Search, Display, Demand Gen & Performance Max
- Reporting period
- Jan-Sep 2026
- Reporting definition
- Appointment booking / All conversions